Yotpo pulled the plug on its native Email and SMS tools on 31 December 2025 — announced back in August 2025, and if you're reading this, you were probably one of the brands still running email or SMS through Yotpo when the lights went out.
The good news: Yotpo Reviews and Loyalty aren't going anywhere, and Yotpo itself is pointing former Email & SMS customers toward two alternatives — Omnisend, or Klaviyo. This guide covers the second one: exactly what needs to move, what transfers automatically, what you'll have to rebuild by hand, and how to do it without losing subscriber consent or breaking your automations.
Why This Happened
Yotpo's CEO said maintaining competitively-priced messaging at scale had become difficult, and the company chose to refocus on where it already leads — Reviews and Loyalty, both of which are getting accelerated development rather than being wound down. If you were only ever using Yotpo for reviews or loyalty, none of this affects you.
This guide is specifically for brands who had email and/or SMS running through Yotpo.
Why Klaviyo
Klaviyo is one of the two platforms Yotpo itself is recommending, and it's offering a few concrete things to make the move easier:
- A 12-month price guarantee — better or equal pricing versus what you were paying Yotpo, for a full year after switching
- A free, purpose-built migration app in Klaviyo's own app marketplace
- A written migration guide from Klaviyo's help centre
- A free onboarding webinar
- Access to Klaviyo's certified partner network for hands-on help (that's us, for what it's worth)
Reviews and Loyalty stay on Yotpo and continue to integrate natively with Klaviyo either way, so nothing there needs migrating.
Stage 1: What Actually Needs to Move
Before touching anything, get clear on what you're migrating. Broadly, it splits into two buckets:
Transfers automatically (via Klaviyo's Yotpo integration):
- Profile data: email, phone number, name, address, country, gender, language and currency preferences
- Yotpo tags and engagement metrics (last opened, delivered, sent dates)
Does NOT transfer automatically — has to be rebuilt or manually handled:
- Email and SMS consent — needs exporting from Yotpo and importing into Klaviyo (Klaviyo's dedicated migration app is built to handle this directly; worth confirming with Klaviyo support exactly what it covers for your account before you rely on it)
- Email templates
- Flows and automations
- Signup forms
- SMS keywords and quiet-hours settings
Action: go through your Yotpo account and list every template, flow, form and SMS keyword you currently have live. This becomes your rebuild checklist for Stage 3.
Stage 2: Before You Sync Anything
Klaviyo's own guidance is explicit on sequencing: build your forms, email templates and flows in Klaviyo first, before you sync any subscriber data across. Migrating data into a Klaviyo account that isn't set up yet just means messier cleanup later.
You'll also need:
- Admin access on both Yotpo and Klaviyo
- Your Yotpo App Key and Secret Key (from Yotpo's account settings) to authorise the integration
- New SMS sending numbers configured for each region you send to, plus a plan to notify subscribers of the new number before you go live
Action: don't skip ahead to Stage 4 until your Klaviyo account is actually built out.
Stage 3: Rebuilding Templates, Flows and Forms
This is the most time-consuming part, and there's no shortcut — nothing here transfers automatically.
- Rebuild your core flows first: welcome series, abandoned cart, post-purchase, winback. These are doing the most revenue work, so they're worth getting right before anything else.
- Recreate your email templates in Klaviyo's editor rather than trying to port HTML across wholesale — Klaviyo's blocks and Yotpo's don't map 1:1.
- Rebuild your signup forms and pop-ups in Klaviyo, matching whatever segmentation logic they used to feed into on Yotpo.
- Reconfigure SMS keywords and quiet-hours settings — these are account-level settings in Klaviyo, not something that imports.
Action: prioritise by revenue impact, not build order. Your top 3-4 flows matter more than getting every template pixel-perfect on day one.
Stage 4: Migrating the Data
With Klaviyo built out, now sync the data:
Install the Yotpo integration via Klaviyo's app marketplace and authorise it with your App Key and Secret Key.
Use Klaviyo's dedicated Yotpo Email & SMS Migration app (also in the marketplace) to bring across historical consent — confirm with Klaviyo support exactly what this covers for your account, since consent handling is the one area worth double-checking rather than assuming.
Cross-check a sample of migrated profiles against your Yotpo export to confirm fields (email, phone, tags, engagement dates) landed correctly.
Action: don't skip the manual consent export from Yotpo as a backup, even if you're using the migration app — better to have it and not need it.
Stage 5: Testing Before You Go Live
Send test emails and SMS through every rebuilt flow to confirm triggers, timing and content are right.
Check deliverability basics: sender authentication, from-name, reply-to.
Spot-check that consent status is correct on a sample of profiles — this is the one thing you really don't want wrong at launch.
Action: don't rush this stage. A broken welcome flow or a subscriber who gets messaged without valid consent is a worse outcome than a slightly slower migration.
Stage 6: Launch
Turn off subscriber collection in Yotpo so you're not capturing new sign-ups on a platform you're leaving.
Document any Yotpo-side settings you'll want to replicate or reference later — conversion windows, UTM tracking, Smart Sending rules.
Switch live sending over to Klaviyo.
Once you've confirmed everything's stable, cancel your Yotpo Email & SMS plan (Reviews/Loyalty, if you use them, stay active separately).
Stage 7: After You've Switched
Recreate any segments you relied on in Yotpo — Klaviyo's segmentation is generally more capable, so this is a good moment to tighten them up rather than copy them across as-is.
Reconnect Reviews/Loyalty data flows into Klaviyo if you haven't already — this integration is unaffected by the shutdown and works the same as it always has.
Give it 2-4 weeks of monitoring before declaring the migration fully done — watch deliverability and engagement closely during this window.
Conclusion
Yotpo ending Email & SMS wasn't optional for anyone still using it, but it's a smaller job than it looks if you tackle it in the right order: rebuild in Klaviyo first, migrate data second, test before you launch. Klaviyo's own migration app, price guarantee and partner network (ours included) exist specifically because this is a well-worn path at this point — you're not the first brand making this move, and the tooling reflects that.
FAQ
Why did Yotpo shut down Email & SMS?
Yotpo announced on 5 August 2025 that it was retiring its native Email and SMS tools, effective 31 December 2025, to focus resources on Reviews and Loyalty — the areas where it already leads the market. Reviews and Loyalty are unaffected and are getting accelerated development.
Does this affect Yotpo Reviews or Yotpo Loyalty?
No. Only the Email and SMS marketing tools were discontinued. Reviews and Loyalty continue as normal and still integrate natively with Klaviyo.
Does my subscriber consent transfer automatically to Klaviyo?
Profile data (email, phone, name, tags, engagement history) syncs automatically through Klaviyo's Yotpo integration. Consent is handled separately — Klaviyo's dedicated migration app is built to bring this across, but it's worth confirming directly with Klaviyo support exactly what transfers for your account before relying on it. Exporting your consent data from Yotpo as a manual backup is a sensible precaution regardless.
What doesn't transfer automatically when migrating from Yotpo to Klaviyo?
Email templates, flows/automations, signup forms, and SMS keywords/quiet-hours settings all need to be rebuilt manually in Klaviyo — only profile data and engagement metrics sync automatically.
Is there a discount for switching from Yotpo to Klaviyo?
Yes — Klaviyo offers a 12-month price guarantee for brands switching from Yotpo, matching or beating your Yotpo pricing for the first year.
How long does a Yotpo to Klaviyo migration take?
Klaviyo doesn't publish an exact timeline, but based on the rebuild work involved (flows, templates, forms all need recreating), most brands should plan for several weeks rather than days, with 2-4 weeks of post-launch monitoring on top.
Take Your Klaviyo Account to the Next Level
Want to make sure your Klaviyo account is fully optimized? Check out our comprehensive Health Score Audit Sheet that covers all these mistakes and more technical checks to use as your audit checklist.
[Get the Health Score Audit Sheet]
Or let the experts handle it—get a free Klaviyo account audit from MagnetMonster today and discover hidden opportunities to improve your email and SMS performance.
[Get Your Free Klaviyo Audit from MagnetMonster]
Related reads:
.svg){kind=small}
.png)
1.png)
.png)
