A MAGNET MONSTER CASE STUDY
Food 4 Thoughts
Food 4 Thoughts Email Marketing Case Study
Food 4 Thoughts Email Marketing Case Study
PROJECT OVERVIEW
Food4Thoughts approached Magnet Monster to help drive CRM strategy for their unique business. Selling a digital product and personalised nutrition program bespoke to the customer, this was not an out-of-the-box Shopify & Klaviyo set-up. We had to work synergistically with the client to create a bespoke customer journey that utilised all of our deep expertise with the ReCharge integration for processing subscription payments, in addition to optimising flows to drive community engagement, a core pillar of their business that drives retention.
PROJECT OVERVIEW
Food4Thoughts approached Magnet Monster to help drive CRM strategy for their unique business. Selling a digital product and personalised nutrition program bespoke to the customer, this was not an out-of-the-box Shopify & Klaviyo set-up. We had to work synergistically with the client to create a bespoke customer journey that utilised all of our deep expertise with the ReCharge integration for processing subscription payments, in addition to optimising flows to drive community engagement, a core pillar of their business that drives retention.
"I can’t recommend Magnet Monster highly enough. Absolutely top class work and a pleasure to work with."
Welcome Flow
A 5-day meal plan was used as a Lead magnet to nurture new subscribers and give them a taste of the F4T lifestyle! At the time of writing, the lead magnet had an opt-in rate of just under 20% and a strong lead-to-conversion rate!
Cart Abandonment Flow
Our Cart Abandonment Flow was created to overcome objections to traditional dieting and to give the customers peace of mind and convince them to sign up. Rather than dive straight into discounts, we used the lure of a free consultation call as well to add an element of empathy into the customer experience.
Post-subscription Onboarding Flow
The first 30-days somebody subscribes to the plan largely determine whether they’ll stick around for the long-term. Equipped with this information, we created a post-subscription onboarding flow to drive accountability into the members and careful touchpoints of support to keep them motivated.
Retention Flow
Triggered around 30-days after somebody subscribes, this flow is designed to maintain discipline and ensure the subscribers don’t fall back into old habits.
Cancelled Subscription Winback Flow
Lost customers aren’t gone forever. Some need guiding back. This flow, based on their Recharge logic for cancelling, helped funnel them down the correct path and win back their hearts (and business!) to give the F4T lifestyle another shot.
Cover FX
The CoverFX project was one of the most fun and impactful we’ve had the privilege to work on at Magnet Monster, spanning email, SMS and collecting qualitative research to further enhance their business.
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