A MAGNET MONSTER CASE STUDY
Kerrigans
Kerrigans Email Marketing Case Study
Kerrigans Email Marketing Case Study
PROJECT OVERVIEW
Magnet Monster worked with Kerrigans on a complete Klaviyo automation setup from scratch, migrating them from Hubspot and supporting their transition from WooCommerce to Shopify with their email marketing. We created a comprehensive strategy that leveraged zero-party data based on customer preferences to deliver personalised experiences based on their favourite foods, as well as increasing revenue through core behavioural automation. Kerrigans continues to reap success from their automation setup over 2 years after they originally invested in working with us!
PROJECT OVERVIEW
Magnet Monster worked with Kerrigans on a complete Klaviyo automation setup from scratch, migrating them from Hubspot and supporting their transition from WooCommerce to Shopify with their email marketing. We created a comprehensive strategy that leveraged zero-party data based on customer preferences to deliver personalised experiences based on their favourite foods, as well as increasing revenue through core behavioural automation. Kerrigans continues to reap success from their automation setup over 2 years after they originally invested in working with us!
"Magnet Monster have certainly lived up to their claims of being experts in email marketing. They took the time to get to know me and my business philosophy. I’ve found them very professional to deal with and best of all they have delivered on what the said they would do. If you are looking to gain more revenue from your database I strongly recommend getting in touch with Magnet Monster."
Welcome Flow
Diving deep into the brand’s heritage and drawing up its proud Guaranteed Irish branding, we delivered a compelling argument for new customers to make Kerrigans their first choice when it comes to buying meat.
Customer Winback Flow
Before customers returned to the supermarket for subpar produce, we wanted to give them a timely reminder of the value proposition of Kerrigans and why they should continue to trust in a brand that delivers unparalleled quality.
Abandoned Cart Flow
Kerrigans had over a 70% abandoned cart rate when we started working with them. We helped salvage over 15% of those carts for first-time customers and an incredible 30% rescue rate from returning customers with this automated flow!
Post-Purchase Flow
A powerful upsell offer designed to increase Average Order Value (AOV) and enhance profitability on the first sale.
VIP Flow
We collected zero-party data that was used to surprise Kerrigans best customers on their birthdays with their favourite cut of meat. How’s that for personalisation?!
Browse Abandonment
Triggered when customers view products to encourage repeat browsing sessions, this flow is a potent revenue generator.
Cover FX
The CoverFX project was one of the most fun and impactful we’ve had the privilege to work on at Magnet Monster, spanning email, SMS and collecting qualitative research to further enhance their business.
.svg)
Find Us On:
.svg)
Join a Newsletter worth reading.
