A MAGNET MONSTER CASE STUDY
SOC & Loyalty lion
SOC & Loyalty Lion Case Study
SOC & Loyalty Lion Case Study
PROJECT OVERVIEW
Loyalty Lion is the leading loyalty program software in the Shopify ecosystem. We helped Spotlight Oral Care design and implement their loyalty program, as well as integrate it into Klaviyo to create a fully immersive CRM system.
To execute the project, our team worked alongside Spotlight Oral Care's retention and customer experience team to design a strategy that leveraged the most effective touchpoints and reminders that the loyalty program has available from Loyalty Lion. This then triggered automations (flows) in Klaviyo, which were used to notify customers of their points balance, rewards available, as well as incentivise referrals to improve acquisition into the business.
PROJECT OVERVIEW
Loyalty Lion is the leading loyalty program software in the Shopify ecosystem. We helped Spotlight Oral Care design and implement their loyalty program, as well as integrate it into Klaviyo to create a fully immersive CRM system.
To execute the project, our team worked alongside Spotlight Oral Care's retention and customer experience team to design a strategy that leveraged the most effective touchpoints and reminders that the loyalty program has available from Loyalty Lion. This then triggered automations (flows) in Klaviyo, which were used to notify customers of their points balance, rewards available, as well as incentivise referrals to improve acquisition into the business.
"Working with the team at Magnet Monster has been an absolute pleasure. Spotlight Oral Care has launched their Loyalty and Referral program in Jan 2022 and with the support of the Magnet Monster team, we were able to implement a strong email strategy that allowed us to further retain our loyal customers while improving their LTV. "
Welcome to the Club Flow
This flow welcomes customers to the program and notifies them on how to accumulate points, earn rewards and refer friends.
Tier Upgrade Flow
Tier-based notifications strengthen customer loyalty by introducing them to wider rewards they've qualified for due to increasing spending, increasing the repeat purchase rate and building customer advocacy in the process.
Points about to Expire Flow
Points reminders help to maintain engagement within the program through thoughtful touchpoints to stay top of mind.
Birthday Gift Flow
Who doesn't love a good treat? A birthday gift is always welcome for any customer and Spotlight Oral Care's are no different!
Bi-Monthly Points Reminder
Every two months, these reminders help customers to analyse their balance and allow the brand to stay top-of-mind in a way that adds value to the consumer.
Cover FX
The CoverFX project was one of the most fun and impactful we’ve had the privilege to work on at Magnet Monster, spanning email, SMS and collecting qualitative research to further enhance their business.
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