Skyrocketing List Growth

We rebuilt the email + SMS sign-up forms to more than double submission rates across the board for both email & SMS (from ~4% to 8.7%).

Conversion-Focused Welcome Flow

Leveraging empathy, powerful storytelling and time-sensitive offers at the right times to convert new leads into happy customers

Abandoned Cart Flow

Designed to rescue revenue from shoppers who were on the edge across both email & SMS.

Cross-Sell Flows

Looking at store data prior to creating these flows, it was clear that there was a huge opportunity to upsell customers who didn’t add the full set of accessories to their bears.

We designed a range of cross-sell emails intended to bring lifetime value forward by strategically upselling customers based on what they originally bought.

UGC Story Harvest Flow

You’ve seen flows designed to generate revenue - but have you seen them designed to create masses of user-generated content?!

Leaning into the sentiment behind buying motivations, we created a powerful flow designed to elicit more content to be repurposed in ads, on-site creative and other marketing collateral.

Direct Mail Campaigns

Not every customer needs to buy another bear, but many go on to gift the families of other heroes. That’s exactly what we introduced direct mail for: to incentivize existing customers to pass it forward and share the love with others.