A MAGNET MONSTER CASE STUDY
Big Blanket
Big Blanket Case Study
Big Blanket Case Study
PROJECT OVERVIEW
Big Blanket approached Magnet Monster to rebuild their email automation strategy within Klaviyo. The brand wanted to leverage zero-party data to personalise the customer experience for newly acquired customers and deeply integrate their loyalty program to move the needle on retention and increase repurchase rates. Blending fun, playful copy and world-class designs, we created a killer customer journey that blew their customers away.
PROJECT OVERVIEW
Big Blanket approached Magnet Monster to rebuild their email automation strategy within Klaviyo. The brand wanted to leverage zero-party data to personalise the customer experience for newly acquired customers and deeply integrate their loyalty program to move the needle on retention and increase repurchase rates. Blending fun, playful copy and world-class designs, we created a killer customer journey that blew their customers away.
“Magnet Monster helped us to rebuild our customer journey inside Klaviyo, completely revamping our core flows from both a strategy and design perspective. We couldn’t be happier with the end result and their attention to detail, which has seen a vast improvement in performance across the board for us.”
Welcome Flow
We utilised zero-party data from the signup forms to personalise the customer experience for gift buyers VS personal shoppers, creating laser-targeted copy to tap into the emotional benefits of upgrading to Big Blanket.
Post-Purchase Flow
Our post-purchase strategy was focused on eliminating buyer's remorse and ensuring that product education was at the forefront of customer support (washing a huge blanket is a challenge, after all!).
Cross Sell Flow
It’s not just big blankets this brand sells! By integrating their newly released products into the post-purchase journey (Big Sheets, Big Duvet, and Pillowcases), we aimed to drive Customer Lifetime Value and increase cash flow into the business with this strategic cross-sell flow.
Cart Abandonment Flow
Nobody likes leaving revenue on the table - that’s why these abandoned cart designs were so critical to salvaging lost customers with hilariously engaging copy and showstopping designs that compels customers to return to their cart.
Cozy Cash Rewards Flow
Creating an army of raving brand advocates is critical to Big Blanket’s business. This flow aimed to achieve just that by incentivising customers to redeem their rewards.
Cover FX
The CoverFX project was one of the most fun and impactful we’ve had the privilege to work on at Magnet Monster, spanning email, SMS and collecting qualitative research to further enhance their business.
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