A MAGNET MONSTER CASE STUDY
V&YOU
V&YOU CBD Direct Marketing
V&YOU CBD Direct Marketing
V&YOU is a lifestyle brand focused on premium active ingredients designed to enhance the vibe of its customers' lives.
Marketing products with ingredients such as Nicotine & CBD, they were heavily restricted on advertising models to grow their start-up. With the medical marijuana and CBD industry rapidly growing in the United States and becoming popularised in Europe, it was clear that email marketing was the most strategic investment for V&YOU. Realising email would be an integral channel to grow their business, they approached us to create a full automation set-up on Klaviyo to optimise flow revenue throughout the customer journey.
V&YOU is a lifestyle brand focused on premium active ingredients designed to enhance the vibe of its customers' lives.
Marketing products with ingredients such as Nicotine & CBD, they were heavily restricted on advertising models to grow their start-up. With the medical marijuana and CBD industry rapidly growing in the United States and becoming popularised in Europe, it was clear that email marketing was the most strategic investment for V&YOU. Realising email would be an integral channel to grow their business, they approached us to create a full automation set-up on Klaviyo to optimise flow revenue throughout the customer journey.
"When you look for stellar personalised email marketing to boost your revenue and to improve your customer experience, you are very lucky with having found Magnet Monster. Their instant understanding of our brand purpose and design is unprecedented and their customization and copywriting capabilities are incredible."
Welcome Flow Automations
Incentivising customers to make their first purchase by educating them about the holistic benefits of CBD products and nicotine.
Cart Abandonment Flow Automations
70% of customers abandon their cart. We helped salvage a huge amount of those customers with a bespoke cart abandonment flow. By suggesting the product lines that customers have already added to the cart before they left, it encourages them to return and complete the purchase.
Browse Abandonment Flow Automations
Trigger personalised emails based on users browsing behaviour.
Post Purchase Flow Automations
We focused on timely reminders on when customers would need to replenish their products along with strategic CTAs to migrate customers across to social and join the V&YOU tribe, building an essential omni-channel experience for the brand.
VIP Flow Automations
Turning loyal customers into brand evangelists with this enticing indoctrination sequence that drives referrals.
Customer Winback Flow Automations
Our winback flow helped prevent churn by stopping customers falling out of the product lifecycle and going back to market to find alternative CBD & Nicotine solutions.
Cover FX
The CoverFX project was one of the most fun and impactful we’ve had the privilege to work on at Magnet Monster, spanning email, SMS and collecting qualitative research to further enhance their business.
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