A MAGNET MONSTER CASE STUDY
Stranded Hair Group
Stranded Hair Group Shopify Email Marketing Case Study
Stranded Hair Group Shopify Email Marketing Case Study
Stranded Hair Group is an online store and retailer, who produces stunning hair extensions designed to empower their customers with confidence. They were struggling to get their flow strategy up and running with Klaviyo and reached out to us to get the ball rolling on this crucial channel.
Magnet Monster created a full email automation set-up on Klaviyo to optimise flow revenue throughout the customer journey. At the time of sign-off (in 90 days), Stranded Hair Group were driving over 20% of total sales through the flows and 30% of total revenue through email. We expect this to go close to 40% of total revenue in the following 2 months.
Stranded Hair Group is an online store and retailer, who produces stunning hair extensions designed to empower their customers with confidence. They were struggling to get their flow strategy up and running with Klaviyo and reached out to us to get the ball rolling on this crucial channel.
Magnet Monster created a full email automation set-up on Klaviyo to optimise flow revenue throughout the customer journey. At the time of sign-off (in 90 days), Stranded Hair Group were driving over 20% of total sales through the flows and 30% of total revenue through email. We expect this to go close to 40% of total revenue in the following 2 months.
"We worked with Magnet Monster to build a structured email marketing strategy on Klaviyo and the whole experience has been a success. Working with Helen on the email designs was a pleasure, Helen was very accommodating when design alterations were needed and nothing was ever too much trouble. Adam's advice throughout was also helpful, his knowledge and experience with Klaviyo is obvious. I would recommend Magnet Monster if you are looking for help with implementing an efficient and profitable email strategy."
Welcome Flow Automations
Incentivising new customers to get that clip-in confidence.
Cart Abandonment Flow Automations
70% of customers abandon their cart. This powerful marketing automation helped salvage up to 15% of Stranded hair Group’s customers that would have otherwise been lost.
Browse Abandonment Flow Automations
Trigger personalised emails based on users browsing behaviour.
Post Purchase Flow Automations
We were able to drive an incredible 8% repeat order rate within the first 3-days of customers placing their first order with a strategically placed upsell.
Product Replenishment Flow Automations
Hair extensions have a shelf life like most products. We designed an automated email flow to remind customers when it's time to stock up again which will be specifically timed based on their first purchase date.
VIP Flow Automations
Turning loyal customers into brand evangelists with this enticing indoctrination sequence.
Customer Winback Flow Automations
Bringing advertising costs down and keeping customers engaged with the brand before they fall off the purchase lifecycle.
Cover FX
The CoverFX project was one of the most fun and impactful we’ve had the privilege to work on at Magnet Monster, spanning email, SMS and collecting qualitative research to further enhance their business.
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